When opening a cafeteria, it is important that as time goes by, and it grows, new strategies, products, and new coffee shop ideas implement that attract your customers more. However, there are times that no matter how much you try, the business does not improve, and this is due to different things, such as an inappropriate cafeteria administration. It is advisable to seek professional help or at least a critical opinion of your customers, starting by asking what your opinion of the cafeteria is.
Succulent Photos Coffee Shop Ideas
If you don’t have an account yet Instagram, it’s time to start sharing the photos of your best dishes. If you manage to create attractive photos, you can attract new customers and followers.
Offer Coupons And Discounts
Make discounts to your most frequent customers, give coupons and offer free coffee to those who subscribe to your mailing list (newsletter); among others, are some examples of actions that have proven to be highly effective in attracting new customers. Feel free to reward customers who deserve it.
Show Your Staff
In a time of great technological advances, customer service being automatic in such a way that the human side is decreasing in the service process. Show your staff doing what they do best, always smiling and with a helpful attitude.
Monitor Your Presence On Social Networks
A good marketing strategy for Social Networks could be a great strength for your business. The pamphlets or flyers below the doors of your potential clients are highly intrusive and obsolete advertising strategy. Since now, in social networks, people decide whether they want to follow you or not. Thus, give them reasons to be your followers.
Share The Positive Comments From The Press
Did you do or sponsor any event? Then you have to show it to your customers. Share the news related to your cafeteria. Ultimately, this will help position your brand in the minds of consumers.
Start A Blog Coffee Shop Ideas
Writing a Blog is an excellent way to create an online community and involve your customers with the voice and experience of your Coffee shop. Share your successes, your failures, comic stories, recipes, or anything you consider relevant to your followers.
Develop A Brand Identity
What your brand says about your business is of vital importance, as this will affect your performance in social networks. You are always on time to create a brand identity that is attractive to your target market. Your facilities and all that they entail must tell the same story.
Create A Functional Menu
There are multiple options to promote your products and services within your cafeteria. You must be very clear about your promotional needs. Is your menu changing and with specialties of the day? Also, a table display is probably a good option for you.
Use Mobile Advertising
Half of the clicks made on paid advertising come from mobile devices. Cafes and restaurants are the best candidates to invest in this type of advertising. Since a large part of the users are on the move while they search their phone for the possible options of establishments they could visit.
Promote Local Ingredients Coffee Shop Ideas
Becoming a local supplier could stimulate your business growth. Many consumers prefer to support local producers than to supermarket chains. So, if this option does not go out of your budget, it is advisable to explore the options you have in your region.